Client
Cottage Bakery is a cozy bakery known for its warm, cute aesthetic.
Cottage Bakery is a cozy bakery known for its warm, cute aesthetic.
Problem
The bakery needed a cohesive visual identity and social media content that felt inviting, on-brand and consistent across platforms to promote their products and seasonal offers.
The bakery needed a cohesive visual identity and social media content that felt inviting, on-brand and consistent across platforms to promote their products and seasonal offers.
Design Process
I developed a warm beige-and-brown color palette combined with soft, friendly visuals to reflect the bakery’s cozy atmosphere. A complete brand identity was created, including logo variations, typography and brand elements to ensure visual consistency. The social media designs were built using the same branding system, with clean layouts and clear hierarchy for readability.
I developed a warm beige-and-brown color palette combined with soft, friendly visuals to reflect the bakery’s cozy atmosphere. A complete brand identity was created, including logo variations, typography and brand elements to ensure visual consistency. The social media designs were built using the same branding system, with clean layouts and clear hierarchy for readability.
Deliverables
○ 1 Primary Logo, 2 Secondary Logos & Submark
○ Brand board (color palette, typography)
○ Business card & Email signature
○ Thank you cards
○ Social media banners
○ Instagram highlight covers
○ Portrait posts & stories
○ Business card & Email signature
○ Thank you cards
○ Social media banners
○ Instagram highlight covers
○ Portrait posts & stories
Outcome
A cohesive brand identity and social media design system that creates a warm, recognizable presence for the bakery and ensures consistent visuals across print and digital platforms
A cohesive brand identity and social media design system that creates a warm, recognizable presence for the bakery and ensures consistent visuals across print and digital platforms
