Client
Monica Joy is a Life Coach seeking a warmer, more human online presence.
Monica Joy is a Life Coach seeking a warmer, more human online presence.
Problem
She needed custom illustrations to make her website feel more approachable, creative and visually engaging.
She needed custom illustrations to make her website feel more approachable, creative and visually engaging.
Design Process
Using the client’s reference images, I created eight illustrations with a soft watercolor aesthetic. The artwork was drawn in Procreate and refined in Photoshop to achieve a warm, friendly style that complements her brand.
Using the client’s reference images, I created eight illustrations with a soft watercolor aesthetic. The artwork was drawn in Procreate and refined in Photoshop to achieve a warm, friendly style that complements her brand.
Deliverables
○ 8 custom website illustrations
○ Web-optimized PNGs
○ Light watercolor aesthetic to match brand tone
Outcome
A cohesive illustration set that adds personality, warmth and visual clarity across the consulting website, helping the brand feel trustworthy and human-centered.
A cohesive illustration set that adds personality, warmth and visual clarity across the consulting website, helping the brand feel trustworthy and human-centered.
